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"Subrosa - suhb roh-zuh: Meaning under the rose. Throughout history a rose hanging overhead was a symbol of secrecy and brotherhood. Whatever was spoken under a rose was to remain secret, sacred and subrosa. Our icon hangs high above our team and our fans. Subrosa Brand began in 2006 as a collaboration between Ron Bonner and myself. Ronnie’s background comes from a lifetime of BMX and creating brands such as UGP and The Shadow Conspiracy, while my experience came from growing up BMX from racing to working in bike shops, to being a pro rider. The goal of the brand is to create complete bikes and products that are affordable, reliable, and have an attention to detail that make each piece high quality and hard to duplicate by other brands. We also use our brand as a way to spread the BMX lifestyle and attitude to the world. Throughout the years Subrosa has introduced new products and entire categories to expand what BMX can off the world in an effort to always give back to our fans, supporters, and future riders. Subrosa knows that we can represent BMX in a way that will draw people in and bring a positive accurate awareness to BMX. Subrosa fans are our biggest voice, and are truly a part of the worldwide crew."
Ryan Sher
Subrosa Saves



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