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Snafu BMX

Founded in 1998 by Bicycle Industry veteran Harold “McGoo” McGruther, the SNAFU brand represented quality and fresh ideas from its earliest days. Since then SNAFU has created a full line of bicycles, parts, accessories, and protective gear. In 2012, Clay Goldsmid purchased SNAFU with the goal to build on its established record of creative design and high quality, while increasing visibility and sales through expanded distribution and product development.

Recently SNAFU has featured its signature Jet Fuel® process on most items in the product line. SNAFU pioneered the complex plating procedure for this unique multi-color finish. This continues SNAFU’s leadership in establishing color and design trends in the industry.

SNAFU is positioned to build on its solid foundation with a Design Team that is continuously developing leading edge products and trend setting designs.



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