American brand that has been born for one thing, to become a CULT. Founded in 2010 by Robbie Morales in California. Robbie was long time member of Fitbike... however, after some disagreements he left the company. Followed by most of the team, to name a few: Dakota Roche, Chase Dehart, Chase Hawk, Trey Jones and others. They jumped right into filming new video project named Let'em talk, which set the image of the brand and placed it firmly into the BMX scene. After short time the brand developed into one of the most prominent BMX brands with broad range of products and many collaborations under its belt like with Vans, The Simpsons and others. Style and authenticity - that's Cult Crew
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